Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time


No. Year SIC Note
1 1995 5812 Daka opened a smaller version of Fuddruckers, called Fuddruckers Express, by leasing space inside a Home Depot store in Waterloo, Iowa. First-week sales at $200,000 were incredibly profitable.
2 1994 5942 Electronic Greetings setting up electronic kiosks in retail outlets and hotels whereby the company offers 100 gift ideas from gourmet foods to perfume. Customers order their purchases, specify the delivery date, and pay by credit card.
3 1994 6021 More and more banks are setting up branches in supermarkets.
4 2001 7375 EarthLink is one of the largest U.S. providers of basic dial-up Internet access but wants to expand into high speed, a quickly growing market. Its new service will compete with Road Runner, a high speed cable access provider owned by AOL. EarthLink will initially introduce the service in 11 metro markets. The service will be offered at $41.95 a month, AOL's service is priced at $54.95 and Road Runner sells for $39.95 in some areas.

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