Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product.
Reduce customer steps in the product process
Reduce customer choices
|1||1987||5000||Family Dollar has long relied on convenient locations, friendly service, careful merchandise mix and compact stores to support higher margins on automotive supplies and health and beauty items.|
|2||1995||6021||Bankers Trust merged its equities sales force and its equity derivatives sales force, a move that could lead to a more integrated approach to clients.|
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