Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Reduce customer steps in the product process

Reduce customer choices

No. Year SIC Note
1 1987 5000 Family Dollar has long relied on convenient locations, friendly service, careful merchandise mix and compact stores to support higher margins on automotive supplies and health and beauty items.
2 1995 6021 Bankers Trust merged its equities sales force and its equity derivatives sales force, a move that could lead to a more integrated approach to clients.

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