Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

1. Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

  1. Knowledge: Add knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money – Reduce the money the customer uses with the product

    2. Time – Reduce the time the customer must spend with the product


        1. Warnings and advice Examples>>

        2. Bring products closer to the customer

          1. Place current products closer to current customer's location of purchase or use

            1. Locate closer to current customer location

              1. Increase the number of order locations for current customers Examples>>

              2. Follow current customers to new locations Examples>>

              3. Other Examples>>

          2. Increase number of channels used to serve current customers

            1. Increase sales channels serving current customers Examples>>

            2. Increase service channels serving current customers Examples>>

          3. Offer current products to current customers in non-traditional purchase locations

            1. Offer products at locations of leisure Examples>>

            2. Allow purchase of products from home or office Examples>>

            3. Add products to locations customers visit Examples>>

            4. Add products where customers purchase other products Examples>>

          4. Arrange for customer transportation to product Examples>>

          5. Bring current products closer to new customers

            1. Cover a broader geographic market with current products

              1. Add current products where average customer volume is low Examples>>

            2. Serve new customers in a new geographic market

              1. Move into nearby markets Examples>>

              2. Move into distant markets Examples>>

              3. Expand in many directions Examples>>

          6. Serve new customers with a new channel of distribution Examples>>

          7. Serve current customers with new products, saving customer purchase time

            1. Add related products the current customers would buy Examples>>

            2. Add products not carried by local competition Examples>>

            3. Establish a service organization Examples>>

            4. Offer additional price points Examples>>

            5. Other Examples>>

          8. Target your products on markets with limited competition from the leading industry competitors

            1. Target locations with low populations Examples>>

            2. Target customers who purchase in small quantities Examples>>

        3. Reduce customer steps in the product process

          1. Complete some of the customer's steps with the product Examples>>

          2. Reduce customer choices Examples>>

          3. Move information electronically

            1. Set up automatic ordering system Examples>>

            2. Add electronic communication to ordering system Examples>>

          4. Simplify installation or set up Examples>>

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