Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process.

Warnings and advice

No. Year SIC Note
1 2001 5411 Some traditional stores like Safeway have tried online stores Its online section has been plagued with losses. Others, such as Kroger, have been more cautious and are thankful that they stayed away from online operations.
2 2004 5731 The main driver of reputation on the Internet is fulfillment: how quickly an order is shipped, whether items are reliably in stock, how easy it is to find what you need and to return it if it's not what you wanted.
3 1999 5943 Office Depot's sites actually make money. Sales will total more than $300 million this year analysts say. One key tactic: Office depot does not undercut store price online. The advantages of the Website are the service and the convenience.
4 1988 5945 Toys R US offers larger quantities of scarce toys, because of its clout with toy makers.
5 2000 5999 Internet shopping makes up only about 1% of our retail purchases. Cash registers are still ringing from a block-buster Christmas season, in which Internet sales hardly dented those of brick-and-mortar establishments.
6 2000 6231 Seven large investment banks and energy concerns agreed to form their own online metals and energy exchange market, a potential behemoth in a commodity industry in which traditional U.S. exchanges have been slow to embrace electronic trading.
7 1997 6289 Dow Jones's Telerate service has lost market share to competitors with more technologically advanced products. Dow Jones claims it will benefit from market growth, not targeting competitors.
8 2003 8721 Those who do home banking and bill payments use an average of five services with the credit union. Offline customers average just three services each.

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