Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process.

Reduce wait times in the process

Allow customers to complete some of company's steps to save time

No. Year SIC Note
1 2002 6141 On-line banking is just beginning to make money for banks. The payoff for customers is more convenience than cash since they don't get discounts on service charges. However, the Web makes customers more loyal to banks as online customers switch 40% less often.
2 2002 7011 lets customers book discount hotel rooms over the Internet. Discounts run as high as 70% off published rates and 30% off corporate rates. The service has been around a while. But in the past, did little advertising to lure consumers.
3 2003 7841 Netflix subscribers pay $19.95 monthly to order movies online. They may pick as many as 3 DVDs at a time and keep them as long as they like.

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