Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Increase service capacity

Supplement service during peak times

No. Year SIC Note
1 2004 2700 Recently has begun to offer same day courier services in response to the same service that is offered by their rival Barnes&Nobles. At the moment Amazon is charging the same for same-day service as for standard delivery.
2 2005 5812 Panera's recent growth can be attributed to a number of recent initiatives. In September of 2004, the company unveiled its carryout service called Via orders Panera. The service is part pickup and part delivery and it is designed for customers who need to provide breakfast or lunch for 5+ people. The service makes Panera a stronger competitor against Corner Bakery Cafe, which offers this type of program, and against mom and pop chains. 80% of Panera's chains have the service.
3 2000 5900 One of's big expenses comes from shipping goods by air to the East Coast so customers get their orders in three days.

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