Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
B. Improve wait times in the process.
Make wait time more productive
|1||2001||1311||Big oil companies are freshening up their convenience stores and adding more groceries. Shell Oil Co., a unit of Anglo-Dutch company Royal Dutch/Shell Group, for instance, is testing coffee bars, fresh-baked breads, and a wine section .|
|2||1993||5541||Many gas stations are cutting back on basic services (checking oil, minor repairs) and increasing special retail.|
<< Return to Acquire Steps