Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products.

Add to the main product components the customer uses

No. Year SIC Note
1 1997 4841 Subject to vendor availability, the company hopes, by Thanksgiving, to roll out digital headends that will permit between 75%-90% of TCI's homes passed to receive digital TV so that it can begin a major marketing push for the Christmas season.
2 2003 6141 AmEx has created a family of cards with varied interest rates, terms, services and reward programs. This draws in new customers and increases the wallet share of existing customers.
3 1996 6211 Charles Schwab is rolling out two new Mac programs for on-line investing. Most brokerage firms provide only Windows-based programs, or older, clumsier programs for Macs.
4 2000 7375 The new MSN Explorer is an integrated online environment that ties together Web browsing, e-mail and instant messaging.
5 2000 7375 Earthweb hosts web sites for IT professionals and vendors. Earthweb's sites are half content and half recruiting.

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