Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products.

Offer products that could be purchased with the main product, saving purchase time

Add products used or purchased concurrently with the main product

No. Year SIC Note
1 2001 4724 Orbitz is a new competitor in the industry, owned by the airlines. It claims new technology that will allow it to search 100,000 times as many options as the other sites can search.
2 1996 5700 Bed Bath & Beyond brought superstore concept to bedding. It offers variety w/no advertising. Selection incl. bed & bath products, small appliances, casual dinnerware & glassware, wall décor, children's educational toys and kitchen accessories.
3 2001 7375 If the deal is approved by HotJobs, Sunnyvale's Yahoo would immediately become the Internet's second largest job board with nearly 7 million resumes posted. Only would be bigger with 14 million resumes.
4 2001 7832 Century Theaters is made up of big megaplexes that show Hollywood blockbusters. Century Theater will continue opening megaplexes and plans to unveil a 20-screen theater in Daly City (bought due to its lower real estate cost compared to SF).

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