Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products.

Offer products that could be purchased with the main product, saving purchase time

Offer products used sequentially with the main product

No. Year SIC Note
1 2005 4841 Comcast views DVRs as a marketing tool to attract more subscribers to digital TV services. About 40% of Comcast's 21.4 million users pay for digital services, which offer more channels and video on demand.
2 1997 5961 The UPS acquisition of the world's largest franchisor of postal service and communications centers — Mail Boxes Etc. — gives it access to small offices and home-based offices. Mail Boxes benefits from a spurt in the number of small businesses.
3 2002 6211 E*Trade began acquiring other financial services in 1998, using the then-rich currency of E*Trade stock -once $63 a share now trading for $8 a share. The CEO bought a stock plan administrator, a market maker, an ATM network, an institutional services business.

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