Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
Help customers obtain and use related products.
|1||1997||4841||Subject to vendor availability, the company hopes, by Thanksgiving, to roll out digital headends that will permit between 75%-90% of TCI's homes passed to receive digital TV so that it can begin a major marketing push for the Christmas season.|
|2||1991||5734||In wake of superstore entrants, small retailer First Step decided to concentrate on providing high-quality service to corporate clients while essentially writing off individual customers.|
|3||2002||6211||E*Trade began acquiring other financial services in 1998, using the then-rich currency of E*Trade stock -once $63 a share now trading for $8 a share. The CEO bought a stock plan administrator, a market maker, an ATM network, an institutional services business.|
|4||2000||7375||Earthweb hosts web sites for IT professionals and vendors. Earthweb's sites are half content and half recruiting.|
|5||2001||7832||Century Theaters is made up of big megaplexes that show Hollywood blockbusters. Century Theater will continue opening megaplexes and plans to unveil a 20-screen theater in Daly City (bought due to its lower real estate cost compared to SF).|
<< Return to Acquire Steps