Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

1. Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

  1. Knowledge: Add knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money

    2. Time: Reduce the time the customer must spend with the product

      1. Reduce steps the customer must use with the product

      2. Improve wait times


        1. Warnings and advice Examples>>

        2. Add to the main product components the customer uses Examples>>

        3. Offer products that could be purchased with the main product, saving purchase time

          1. Add products used or purchased concurrently with the main product Examples>>

          2. Offer products used sequentially with the main product Examples>>

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