Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
Customize the product functions for the customer's use.
|1||2001||6141||Since the U.S. economy has been faltering, corporations like American Express are focusing more on international markets. It is difficult to boost international business because products must fit non-U.S. markets and regulations.|
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