Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
Enable customer to use product at will rather than on a schedule
|1||2003||4833||Fox is testing a video-on-demand service that lets viewers watch some hit shows whenever they like. Why the new technology? To keep up with consumers. Many of the young-adult viewers have been spurning live TV. Instead, they're watching recorded shows on their own time, often skipping over commercials.|
|2||2003||5999||Borders didn't begin selling on the Web until 1998, ceding a three-year head start to upstart Amazon.com Inc. That year, Borders.com rang up less than $5 million in sales– a fraction of Amazon's $610 million.|
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