Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Energy-reduce the energy the customer uses with the product
A. Effort – reduce the physical constraints on the customer.
Overcome physical limitations of the user
Enable remote usage
|1||2004||4800||ESPN said it would enter the hotly competitive US cell phone business, selling wireless subscriptions directly to sports fans under its own brand. ESPN's new brand, ESPN mobile, will appear on the phones.|
|2||2001||5411||Albertson's still thinks that online grocery shopping will be plausible in the future. The company, as well as Safeway, had started experimenting with online operations based on individual stores, not distribution centers.|
|3||1991||5734||Diet Carry-Out delivers 3 meals/day, 7days/week with varying serving sizes available. Door Step Diets serves a 6-day, 18-meal plan.|
|4||1995||6141||Customers can load money on their stored value cards at ATMS or by calling their banks. That money can then be deducted, even at stores & locations that don't take credit or debit cards, like vending machines.|
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