Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

B.
Resources: Reduce resources required for the use of the product

3.
Energy-reduce the energy the customer uses with the product

A .
Effort – reduce the physical constraints on the customer.

No.	Year	SIC	Note
1	2004	2000	Coca Cola and Pepsi products will be offered in smaller 8-ounce cans in addition to the traditional 12-ounce serving. Quiznos will introduce Mini sandwiches and Kraft Foods will shrink some single-serving package sizes. As obesity rates rise, some consumers want smaller portions to help them control their intake. They are supported by the FDA who is considering changes to food labels to make serving size and total calories more clear.
2	2004	4800	ESPN said it would enter the hotly competitive US cell phone business, selling wireless subscriptions directly to sports fans under its own brand. ESPN's new brand, ESPN mobile, will appear on the phones.
3	1993	5411	Superstores offer less customer service, fail to address needs of elderly, immobile, and poorer shoppers.
4	1995	6141	Customers can load money on their stored value cards at ATMS or by calling their banks. That money can then be deducted, even at stores & locations that don't take credit or debit cards, like vending machines.
5	1996	7832	United Artists Theater Circuit Inc., one of the largest movie theater chains in the US, will make its theaters more accessible to persons with disabilities under a settlement with the Department of Justice.

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