Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Energy-reduce the energy the customer uses with the product

A .
Effort – reduce the physical constraints on the customer.

No. Year SIC Note
1 2004 2000 Coca Cola and Pepsi products will be offered in smaller 8-ounce cans in addition to the traditional 12-ounce serving. Quiznos will introduce Mini sandwiches and Kraft Foods will shrink some single-serving package sizes. As obesity rates rise, some consumers want smaller portions to help them control their intake. They are supported by the FDA who is considering changes to food labels to make serving size and total calories more clear.
2 2004 4800 ESPN said it would enter the hotly competitive US cell phone business, selling wireless subscriptions directly to sports fans under its own brand. ESPN's new brand, ESPN mobile, will appear on the phones.
3 1993 5411 Superstores offer less customer service, fail to address needs of elderly, immobile, and poorer shoppers.
4 1995 6141 Customers can load money on their stored value cards at ATMS or by calling their banks. That money can then be deducted, even at stores & locations that don't take credit or debit cards, like vending machines.
5 1996 7832 United Artists Theater Circuit Inc., one of the largest movie theater chains in the US, will make its theaters more accessible to persons with disabilities under a settlement with the Department of Justice.

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