Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Energy-reduce the energy the customer uses with the product
Health – reduce the toll the product takes on the customer’s health.
|1||1986||200||The beef retail trade has emphasized trimming excess fat in retail meat cases. Nutritional labeling is also another trend in beef merchandising. The next step to label beef as "lean" or "lite" based on fat and calorie content.|
|2||2005||5812||Panera also recently innovated by putting Bell & Evans antibiotic-free, hormone-free chicken in its sandwiches and salads.|
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