Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to increase customer pleasure in using the product
Project an image of the or capabilities of the firm
|1||2004||4833||In 2003, College Sports Television (CSTV) was launched, featuring college baseball, hockey, rugby, lacrosse, track & field, gymnastics, softball, sailing, water polo, rodeo, and debate.|
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