Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

Project an image of the values of the firm

No. Year SIC Note
1 2001 2095 Green Mountain Coffee Roasters worked with Keurig to produce K-Cup individual coffee packages. The CEO of Green Mountain Coffee Roasters has long promoted "fair trade" coffee in which the farmers are paid what they need to break even and gain a small profit. This policy attracts such customers as Columbia University and natural food stores.

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