Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to increase customer pleasure in using the product
Suggest personal characteristics of the user of the product
|1||2001||2393||Coach revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.|
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