Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

Suggest personal characteristics of the user of the product

No. Year SIC Note
1 2001 2393 Coach revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.

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