Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Experience: Enhance the experience the customer has with the product

3. Increase the customer’s sense of security with the product

Warnings and advice

No. Year SIC Note
1 2003 5000 New luxury brands move upmarket to create inspirational appeal and down market to make their products more accessible and competitive. Traditionally, a competitor's highest price may be three or four times its lowest; new luxury competitors are often five to ten times their lowest price. They are careful to create, define and maintain a distinct character and meaning for every level of their products while ensuring all partake of the brand essence.
2 1999 5734 Gateway computer began as a cataloguer and developed into a retailer. Their research showed them that 25-30% of their market would buy only in store.
3 2000 6021 Chase Manhattan Corp. is planning to acquire J.P. Morgan & Company for $34 billion. Northern Trust will target Morgan's market in the Northeast by opening offices there in the next coming years.

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