Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Experience: Enhance the experience the customer has with the product

3. Increase the customer’s sense of security with the product

Your investment is safe

No. Year SIC Note
1 1987 100 Farm Credit Services offers a money-back guarantee, saying a buyer can return farmland on a previously agreed-upon date & get all principal payments returned.
2 2000 3571 Apple Computer's latest digital lifestyle software, such as iMovie and iDVD, will not have naturally high customer demand because of its innovative and unprecedented nature. Instead, such programs must be sold to the consumer through actual contact. Consumers must be able to "test drive" these programs.
3 1986 3711 To distinguish its new luxury car Legend, Honda created a separate dealership network – Acura. In magazine ads, the association with Honda was mostly mentioned in fine print.
4 2003 5099 Autotrader, well known for its extensive advertising, won't charge a sell fee and will allow some winning bidders to see the car in person before buying.
5 2004 5731 One approach J&R used to thrive on the Internet was to offer its key advantage – its sales staff – to Web customers. Rather than having a Web contact form or listing a toll-free phone number, the site lists actual salespeople you can call.
6 1997 5961 DM Management is a specialty direct marketer of high-quality women's apparel, accessories, shoes, gifts and cosmetics. The company currently markets its products through two discreet catalog concepts, Nicole Summers and J. Jill.
7 2001 6211 SEI Investments builds marketing teams for its different groups of customers. These teams seek out client needs. These teams stay on-call around the clock.
8 2004 6321 A key selling point for HealthExtras is transparency. The firm opens its books to customers so they know what drugs really cost and what HealthExtras makes on sales.

<< Return to Acquire Steps