Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Experience: Enhance the experience the customer has with the product

3. Increase the customer’s sense of security with the product

Your person is safe

No. Year SIC Note
1 1988 3711 Ohio Suzuki dealers, in an attempt to restore confidence in the company's sharply criticized Samurai model, are offering a $1 million accidental life insurance policy free for one year to people who buy or lease the vehicle.
2 2003 5311 Sears is going on an offensive, cutting prices and switching strategies in the hope of regaining appliance buyers.
3 2002 6211 Traditional corporate bond issues held by institutional investors trade infrequently making it harder for individual investors to get competitive pricing. Most individuals as a result have bought bond mutual funds. Medium term notes go on sale every Monday with a price that remains constant for an entire week, thus removing the pressure to buy now and allowing investors the opportunity to shop for bonds that best meet their needs.

<< Return to Acquire Steps