Final Customer Purchasing from an Intermediary of the Product

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product




1 5999 2004 Buying online is simple but returns may be more complex. Internet shops have varying policies. It is often easier if the present was shipped with a gift form, card or slip with a transaction number. Gifts are usually not redeemed for cash but most will let the customer return a gift for something more suitable. Some retailers offer physical drop-zones to return merchandise without paying the shipping fees.
2 5399 2004 Large retailers are starting to accept second-hand merchandise for resale on eBay. Circuit City Stores have started something called Trading Circuit which accepts customers old gadgets, musical instruments and other goods for eventual resale on eBay.
3 5999 2004 In the holiday 2003 season, Americans spent roughly $20 billion on retail gift cards over the holidays, or between 8-10% of their holiday budget, twice as much as in 2002. The sales of gift cards are partly responsible for stronger January sales. The market has expanded with more stores offering the cards. When customers come in to redeem the cards, they often spend more than the value. In addition, gift cards can introduce new customers to stores. Starbucks has been an especially successful early adopter of the cards; they drive traffic, incremental sales and are valuable for marketing.
4 5411 2005 To get an edge and keep business strong, Price Chopper relentlessly pursues quality and freshness in perishables. Variety is also key. The firm constantly compares its assortments to that of rivals and makes sure it carries the best products in each class.
5 5719 2001 Bed Bath & Beyond's 375 stores stock around 30,000 products, with each store manager assessing local product needs and then ordering from a central office. This tactic allows managers to better tailor to their customers' needs as well as balance inventory. The company also stays clear of operating distribution centers, allowing the company better location options.
6 7514 2003 The rental car industry has long sought options for customers, particularly frequent renters, to bypass long lines at rental counters during pickup. The return process has largely been ignored since companies several years ago began using hand held computers that enable rental agents to quickly print a receipt for customers.
7 5999 2003 Over the past couple of years, retailers have been trying to integrate their channels. The idea: to present customers with a seamless shopping experience. If you order something online, the logic goes, you should be able to return it to an actual store.
8 7514 1990 Avis and Hertz use hand-held computers to generate receipts and hasten car returns at busy locations.

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