Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Resources – Reduce resources rquired for the use of the product

1. Money – Reduce the money the customer uses with the product

Reduce the level of payment for use of the product

No. SIC Year Note
1 6211 2000 E*Trade has taken steps toward some personalized service. For $49.95 a year, clients fill out an online questionnaire and get a personalized report with advice on matters such as asset allocation.

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