Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Resources – Reduce resources rquired for the use of the product
1. Money – Reduce the money the customer uses with the product
Reduce the level of payment for use of the product
|1||6211||2000||E*Trade has taken steps toward some personalized service. For $49.95 a year, clients fill out an online questionnaire and get a personalized report with advice on matters such as asset allocation.|
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