Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Resources – Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

Reduce the customer's spending on people, purchases or capital costs the customer uses with the product itself

No. SIC Year Note
1 5000 2002 Distributors like Tech Data supply products from many vendors to the thousands of value-added resellers that work closely with companies of all sizes. Dell and HP don't have the resources to provide those services beyond the biggest technology buyers. And direct sellers focus on selling well-understood products like personal computers.
2 5511 1988 Service has become less of an issue for car buyers (less convenience). Customers shop around more and drive longer distances (less convenience). The market is evolving into one of "superdealers."
3 6141 2004 Many credit card issuers double the manufacturer's warranty for free. Most states also require the seller to give you a full refund if you change your mind on a warranty within 30 days.
4 7374 2000 There are more than 300 ASPs. Some are pure startups, while others are divisions within industry leaders such as AT&T and EDS. The advantage to the corporation is that they get lower up front costs and cheaper support .

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