Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Resources – Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product
Reduce customer steps in the product process

Reduce customer choices

No. SIC Year Note
1 6211 2004 At Ameritrade, investors answer six questions designed to measure their risk tolerance and then are funneled into one of 25 model ETF portfolios. The program also allows investors to check how their current asset mix compares with the recommended allocations. To get back on target, investors can just click a button and Ameritrade automatically sells or buys ETFs as needed to rebalance the portfolio.

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