Final Customer Purchasing From an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Experience – Enhance the experience the customer has with the product

2. Increase the customer's sense of security with the product

The product works

No. SIC Year Note
1 5521 2004 Forty percent of auto buyers refuse to buy a new car without incentives, but many are willing to pay a premium for a used car: $1,000 to $3,000 as long as it's "certified." Certified programs aim to spruce up and standardize a dealer's best lease-returns and late-model trade-ins. These get inspected, repaired, service, detailed, and warranted before being certified.
2 6141 2001 American Express started issuing credit cards in the U.S. in 1993 and created the international Blue Card in 1997. The new U.S. version blue Card came out in 1999 and it has a microchip and secure online purchasing and transfer options.
3 7372 2004 RealNetworks is starting another online music service with an Internet song store integrated into the latest version of its widely used RealPlayer online video and audio program. The new Real Music Store will sell songs for 99 cents each or albums for $9.99. It will try to compete in an increasingly crowded field now led by Apple's iTunes Music Store. But like iTunes, the Real Music Store also encodes songs in a format based on the AAC format. That enables the new RealPlayer 10 to play back songs downloaded from other online stores.
4 7375 2003 Ebay has feedback system where buyers and sellers rate each other on each transaction. When that wasn't quite enough, eBay formed its own police force to patrol Ebay even has something akin to a bank.

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