Final Customer Purchasing From an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Experience – Enhance the experience the customer has with the product
Entertain the customer while waiting for or using the product
|1||5331||2004||Wal-Mart's Super Centers all feature a McDonald's and SuperTarget stores all feature a Starbucks.|
|2||5712||2005||IKEA is a global furniture retailer that has been celebrated in the business press for its innovative marketing and phenomenal growth. A key factor in the store's success is its reverse positioning. When customers visit IKEA they find that there is no in store sales assistance, variety is limited, and there is no delivery option. IKEA has been successful because it has skillfully reverse positioned itself by supplementing a bare-bones proposition with a store environment and services that are unheard of among typical low end participants. Customers can drop off their children at a company operated day care center while they shop, they can stop for lunch at a cafe that serves delicacies, and they can purchase items besides furniture that are not available at most other furniture stores.|
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