Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

B. Acquire

Preparation and presentation of product

No. Year SIC Note
1 1992 5511 Auto Advisor specializes in hand-holding. Interviews customers to help them decide what car they need.
2 1999 6021 Bank of America, in a move aimed at encouraging small business to jump onto the Internet, is expected to announce today a service that it lets companies build an online store through the nation's second largest bank.

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