Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system


No. Year SIC Note
1 1992 5511 Auto Advisor specializes in hand-holding. Interviews customers to help them decide what car they need.
2 1996 5961 Schwab offers PC software, called the Equalizer, which allows investors to call up stock info, access rsch reports, and make a trade order through a PC.
3 2001 6211 Online brokers are rolling out advanced new tools for trading and tracking stocks, appealing to both trading pros and regular investors. Datek's Streamer shows the last 20 trades, with price and size. Clients can also track up to 25 market trades in real time.
4 2002 6231 Nasdaq is ready to launch its SuperMontage which is designed to simplify the Nasdaq market by aggregating orders from all participating broker-dealers. By providing a central pool of liquidity, it aims to make it easier for institutions to trade in big blocks.
5 2000 7375 Shopping search engine is aiming for a sort of consumer-magazine approach, in which a staff of writers and editors present their picks.

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