Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

C. Use

Regular use

No. Year SIC Note
1 1990 3949 Bowl America sends direct mailers to customers, advertises on TV, and distributes an instructional bowling videotape to league bowlers for them to share with their non-bowling friends.
2 2003 5300 Tractor Supply Co. hires ranchers, welders, and horsemen at each of its stores to help customers get the right products. Roughly half of its staff has some background in those areas. The extra focus on understanding rural customers' needs is key.
3 1999 5731 At many of the new entertainment oriented malls, the focus at the stores owned by the large companies such as Sony and Microsoft isn’t so much to sell as to demonstrate products and to listen to customers.
4 Undated 5734 Many drugstores are specializing in advice and services, even delivering prescriptions to the homes of elderly customers.
5 1988 5912 Doctors' offices are selling directly to patients common prescription drugs that have been presorted into standard dosages by a new breed of pharmaceutical "repackaging" houses.
6 2005 6211 Fidelity Investments recently added free technology called Wealth-Lab Pro to its active-trader platform. The software allows traders to test their trading theories against historical data. E*Trade upgraded its downloadable active-trader software so that customers can tailor the tools on their trading screens. Scottrade launched ScottradeElite, a downloadable active-trader platform.
7 2000 6289 Wingspan Bank has a good bill paying service and comprehensive e-brokerage that includes sizable research offerings. The site offers a requisite financial planning center and a chat room forum where investors can talk with experts. It is among the top for investment education.
8 2000 6289 Charles Schwab's online trading website offers extensive research, planning tools, bill payments, and after hours trading. The company website offers account balances, IPO access, priority routing on phone calls, Internet road shows, conference calls and more research.

<< Return to Use Steps