Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

C. Use

Use with other products

No. Year SIC Note
1 2002 5000 Midsize computer resellers usually target specific industries or professions to offer them customized sales knowledge.
2 1995 5251 It is known for its knowledgeable salespeople and in-store customer training classes which encourage people to do their own remodeling for both personal satisfaction and cost savings.
3 2004 5411 Food Lion opened five stores in 2004 to test a concept called Bloom. The new stores utilize cutting-edge technology and prepared foods to appeal to tech-savvy, on-the-run younger shoppers. Information kiosks display instructions on how to prepare dishes and pick complementary sides.
4 2005 5600 Urban Outfitters pays close attention to merchandising and presentation. It focuses on experiential retailing and creating a shopping environment where customers want to spend time. In the Urban Outfitters store in Manhattan's East Village, a vanity priced at $1,237 holds accessories, including jewelry and jewelry boxes. Another display features denim shorts and matching accessories such as blouses, purses, necklaces, and sandals.
5 2002 5641 Too Inc.'s catazine (catalog/magazine) will feature ads for the first time ever. These ads would bring in $4 million in revenue, about 25% of the annual production cost for the catazine.
6 2004 5641 Company executives at Limited Too are displaying apparel in a way that makes it easier for girls and their moms to buy entire outfits. Rather than display single collections, they put all the jeans in one area near displays of matching tops and outerwear.
7 2002 5699 In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. There are touch screens that react to ID tags on the clothing that give "pairing" suggestions for chosen pieces.
8 2001 5734 Regarding their retail stores, Apple will carry everything it sells on the premises and also focus on its shopping experience, using interactive demonstrations of its programs such as CD burning, taking digital photo and playing video games to center around the most common uses of PCs.
9 1988 5999 More big retailers are heavily advertising "personal shoppers" and "wardrobe consultants" – services formerly extended only to a handful of clients. Customers aren't obligated to buy.
10 2002 6211 In order to improve their services and encourage investment activities, brokers are working to offer personalized advice. Fidelity's new online tool, PortfolioPlan, aggregates the information for all financial accounts and helps design asset-allocation plans. The service is free online and at branches.

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