Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce price for a comparable product

Create price tiers

No. Year SIC Note
1 1997 5141 Frequent shopper cards allow grocers to offer discounted items only to loyal customers.
2 2004 5331 Costco offers customers that pay for a more expensive executive membership a range of discounted financial services, like mortgages and credit card processing. It also offers $100,000 installment loans and cashback credit cards.
3 1991 5812 McDonald's lowered prices only on its cheapest menu item while maintaining the regular price of its more expensive items. The new low price of its most basic fare keeps price-sensitive buyers coming in. But most pay more for bigger items.
4 1989 5999 Price-matching policies actually give merchants "a way to keep prices a little higher for the loyal customers while giving a lower price" to new customers (comparison shoppers) the store is trying to attract.
5 1988 7011 At Alpine Meadows, Badger Pass, and Donner Ski Ranch, skiers over 70 can ski free any time during the season.
6 1988 7011 At Mt. Reba, parents can get free lodging and skiing for children 12 and under when staying midweek in a Bear Valley hotel room, condo or home rental.
7 1992 7514 Alamo announced a three-tier pricing structure, with lower nationwide rental rats of $15 a day for economy cars, $19 for midsize autos, and $29 for Cadillacs. Alamo said the Cadillac rate represented as much as a 55% price cut from its previous rates. Hertz responded by cutting its rate on subcompact cars to $14.99 from $18.99 a day. It's standing firm on rates for midsize or luxury cars.

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