Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product
Reduce price for a comparable product
Offer introductory pricing
|1||2002||6141||American Express is offering to holders of new cards two Membership Rewards points for every dollar they spend at most grocery stores, drugstores, gas stations and other retail establishments. Holders of platinum and black cards get the perk too.|
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