Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product
|1||2005||4899||In a quest to break Apple's grip on the online music market, Yahoo introduced a new service that allows users to download and play music for a monthly subscription fee. Users can fill their computers and select portable music devices with as much music as they want; however, when the user stops paying the subscription, the music will become unplayable. The rental service is more complicated than the direct purchase offered by Apple with different categories of music facing different rules. Yahoo's program is accessed through free music jukebox software. A year of services runs at $60, monthly fees are $6.00. The service is easy to personalize and music can be shared with friends.|
|2||2000||7372||The ideal customer of an ASP(application service provider) is a company that lives without company specific modifications. Usually, these are small companies.|
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