Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product
Reduce fit or style
|1||1991||5311||Saks is stocking more lines of less expensively priced clothing, like women's blazers for $400 to $600, compared with $1,000 or more for designer labels.|
|2||1989||5900||Goldblatt's carries for instance: Bloomingdale's briefs it received due to change in packaging (sold at $2.99, a full $10 off department store prices), irregular Neiman Marcus sweaters.|
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