Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce Performance benefits
Reduce Function benefits

Reduce choice

No.	Year	SIC	Note
1	1999	5411	Save-A-Lot is a smaller assortment grocery subsidiary of SuperValu (based in Minneapolis). The strategy is to have the prices constantly be lower than the supercenters. A gallon of milk at Save-A-Lot is $1.99 vs. $2.19 at Wal-Mart.
2	2001	5945	KB has dramatically scaled back the old Etoys' voluminous offerings of 64,000 items to about 8,000 after discovering that the company was losing money on a vast majority of its products.
3	2004	6211	Exchange-traded funds have become popular due to their flexibility and low fees. Expenses for ETFs that invest in domestic stocks average just 0.37% of assets against 0.73% for comparable no-load index funds. ETFs can be more tax-efficient than funds too.
4	2004	6211	Exchange-traded funds that invest in a single sector of the market or a single country can be highly concentrated, with 60% to 75% of their holdings in just 10 stocks., making them vulnerable to a single price change of a security.
5	2002	7922	Discount codes for tickets to the theater are mailed out to a list of potential customers in order to sell tickets to Broadway plays. This strategy is aimed at filling seats during previews or slack periods, to pump up receipts when a show is nearing mid season or if a show has received mixed reviews. At BroadwayBox.com members of the public let the site know about discount code offers they have received.

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