Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A . Reduce the level of payment for use of the product

Reduce Performance benefits
Reduce both Function and Convenience benefits

Serve secondary markets with little known brand name

No. Year SIC Note
1 2002 5699 TJX Cos., which runs off-price clothing chains such as T.J. Maxx and Marshalls. TJX keeps its 1,522 U.S. stores stocked with close-out merchandise bought from other retailers.

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