Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A . Reduce the level of payment for use of the product

Substitute lower cost benefits for higher cost benefits

No. Year SIC Note
1 2002 4832 A big part of Radio MX's appeal is its clever tools for exposing listeners to music. The service has 40 mostly excellent preprogrammed radio stations, including oldies and '80s hits.
2 2000 5331 Dollar General, a Wal-Mart competitor, uses the strategy of many small stores in a closely knit network. Dollar General matches Wal-Mart's prices, but it competes against the average 92000 square foot Wal-Mart with a cluster of conveniently located 6000 foot stores.
3 1990 5411 Big Y gives out "Express Saving Club" cards to give people discounts without the fuss of cutting out coupons.
4 2000 6021 Salem Five started internet banking in 1995 and has won top ratings for its web site which gives internet customers access to some of the lowest cost, highest interest rate accounts on the internet.

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