Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
Reduce the level of payment for use of the product
|1||2003||0||Customers have moved away from traditional and static channels for several reasons. They are now more likely to research in one location and seek lower prices for the same product in another. First, they have been conditioned to hunt for bargains more aggressively by discounters like Wal-Mart and warehouse clubs. The shopper has become more sophisticated to retail techniques and marketing. Now, holiday shoppers push back their shopping in hopes of last-minute sales. Lastly, with the internet, customers are better equipped with information and technology to make advantageous decisions.|
|2||2005||3695||TiVo became popular at its debut, gaining 2.3 million subscribers. However, TiVo's main outlet has been DirecTV, which last month announced plans to begin using a competing DVR service. DirecTV is offering new customers a free DVR with a $5 monthly fee. Companies like Microsoft and HP are promoting a new computer that includes DVR functions without TiVo's $12.95 monthly fee.|
|3||1997||4841||Owing to its dominance in the relatively affluent New York suburbs and its history of revenue-maximizing program packaging, CVC has long generated the highest monthly per subscriber revenues in the cable industry.|
|4||2004||5331||Costco offers customers that pay for a more expensive executive membership a range of discounted financial services, like mortgages and credit card processing. It also offers $100,000 installment loans and cashback credit cards.|
|5||1990||5411||Big Y gives out "Express Saving Club" cards to give people discounts without the fuss of cutting out coupons.|
|6||2004||6211||Exchange-traded funds that invest in a single sector of the market or a single country can be highly concentrated, with 60% to 75% of their holdings in just 10 stocks., making them vulnerable to a single price change of a security.|
|7||1992||7832||Mitchell built more dollar houses and now owns 358 screens in multiplexes across the US. He puts the theaters in lower-rent districts and in the less-expensive suburban malls. The cheap tickets attract plenty of customers, many of whom buy high-margin treats at the movies.|
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