Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

People costs

No. Year SIC Note
1 2002 2700 Donnelley is offering new services like computer aided proofreading and galley-checking to magazine publishers, which would likely pay dearly to offload such headaches.
2 2002 5331 Big retailers have come up with wireless devices that employees and customers can use to check prices and product information, and to pay for purchases. It is a system to improve customer service and labor costs which in turn, attracts more customers.
3 2002 6722 New Fidelity USA Ultra Service Account: has a bill paying service. Once you've designated which bills you want paid, Fidelity will take care of them through your account.

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