Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

Capital costs

No. Year SIC Note
1 1991 3089 Rubbermaid keeps track of its retail customers' inventories with a computer hookup to the retailer's point-of-sale data, to get shipments out as soon as they're ordered.
2 2001 5122 D&K's drug distribution business buys, breaks up, and drops off over 25,000 different products for pharmacies.

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