Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

No. Year SIC Note
1 1992 0 Consumers are willing to sacrifice helpful salespeople, alterations, home deliveries for lower prices.
2 2002 2700 Donnelley is offering new services like computer aided proofreading and galley-checking to magazine publishers, which would likely pay dearly to offload such headaches.
3 2000 3576 Kmart unveiled its free web service,, only four months ago and has already signed up 1.3 million users. Everyday it adds another 20,000 more freeloaders.
4 2002 4724 Many consumers go to the branded hotel company web sites first, but still end up buying from the intermediaries because the prices are lower.
5 1985 5411 Recent additions to the warehouse industry cater more to the retail trade. Pace sells cola by the six-pack, Price sells only by the case.
6 2002 5999 Selling on eBay has become an occupation for so many people that the company plans to offer full time eBay merchants a chance to buy low-cost health benefits
7 1995 6031 Those who used buyer brokers saved an average of 9% off the asking price, vs. 3% for all home buyers. Also, buyer brokers check into property values & school systems.

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