Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

C. Reduce the customer’s spending on other products used with the product

Warnings and advice

No.	Year	SIC	Note
1	2002	4724	Many consumers go to the branded hotel company web sites first, but still end up buying from the intermediaries because the prices are lower.
2	2000	5331	SuperTarget's focus is on service and variety while Wal-Mart and Kmart focus on low prices.
3	1990	5411	The Rosauer store took the 2 1/5 percent of gross that had previously gone into advertising and markdowns, and put it all into improved customer service. It gained market share until it was first in the market (from third). Put performance over price.
4	2002	5411	The National Association of Convenience Stores says that 75% of consumers would switch retailers to save 7 cents a gallon or about a $1.05 on a 15 gallon tank.
5	2002	5541	Oil companies contend that while some drivers will go out of their way to save a little money, most will pick a station because it is convenient.
6	2000	5731	The supersized specialty retailers, like Circuit City, originally attracted their customers with very deep inventory and low prices. Now, they are under pressure from the mass merchants like Wal-Mart and from direct sellers like Gateway and Dell.
7	2000	5912	As soon as a 24-hour Rite Aid and a CVS opened on the same block as New London Pharmacy, it started taking 340 prescriptions a day (60 less than usual). "Some of these people had been loyal customers for decades." To gain back customers, the drugstore lowered prices.
8	1985	6021	Although many banks charge $10 for each bounced check, surveys by the Bank Administration Institute indicate that it costs only 34 cents to 50 cents to process one.
9	1993	6021	Some NationsBank offices charge $5 for a money order, but any post office will sell a money order for 75 cents.

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