Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

C. Reduce the customer’s spending on other products used with the product

Products customers use with main product

No. Year SIC Note
1 1999 7011 Thanks to a slew of frequent guest programs, staying in hotels is getting more rewarding every day. In fact, hotel companies realize how important frequent-guest programs are to their profits, they are always upgrading the programs to lure more members.

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