Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

Reduce the customer’s spending on other products used with the product

No. Year SIC Note
1 2002 4724 Many consumers go to the branded hotel company web sites first, but still end up buying from the intermediaries because the prices are lower.
2 2002 5541 Oil companies contend that while some drivers will go out of their way to save a little money, most will pick a station because it is convenient.
3 2000 5731 The supersized specialty retailers, like Circuit City, originally attracted their customers with very deep inventory and low prices. Now, they are under pressure from the mass merchants like Wal-Mart and from direct sellers like Gateway and Dell.
4 1985 6021 Although many banks charge $10 for each bounced check, surveys by the Bank Administration Institute indicate that it costs only 34 cents to 50 cents to process one.
5 1999 7011 Thanks to a slew of frequent guest programs, staying in hotels is getting more rewarding every day. In fact, hotel companies realize how important frequent-guest programs are to their profits, they are always upgrading the programs to lure more members.

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