Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use

Locate closer to current customer location

Year SIC Note
2000 5331 Dollar General, a Wal-Mart competitor, uses the strategy of many small stores in a closely knit network. Dollar General matches Wal-Mart's prices, but it competes against the average 92000 square foot Wal-Mart with a cluster of conveniently located 6000 square foot locations.
1991 5912 All of Walgreen's stores are linked by satellite so that customers can fill prescriptions at various locations.

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