Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Increase number of channels used to serve current customers

Increase service channels serving current customers

No. Year SIC Note
1 2004 4513 After UPS bought Mail Boxes Etc. in 2001, FedEx decided that it needed a greater retail presence to attract customers. With 1,231 retail locations and $2 billion in sales, Kinko's was acquired by FedEx for $2.4 billion.
2 2000 5900 Established retailers can over take some of the internet's early winners by offering a choice of channels. Gap has tested a scheme giving customers an opportunity to preview and order goods online and then pick them up at its stores.
3 2000 5942 Borders e-strategy is to build customer loyalty by placing upgraded versions of its web enabled kiosks called Title Sleuth, in each of its stores. The kiosks help customers locate books in the store, place special orders, and learn about store events.
4 2000 5942 Convinced that opportunities are better in the bricks and mortar world, Borders has pumped more money into its flagship chain. It has also positioned its Website as a way to build brand loyalty by offering access to within its superstores.
5 2001 5942, an online independent alternative for book buyers, offers a gift-sharing program. Members agree to redeem a certificate from a member store anywhere in the U.S. and even provide gift wrap.
6 2000 6211 E-Trade bought ATM operator Card Capture Services for an undisclosed amount and plans to convert many of CCS's 8,500 ATMs to E-Trade-branded financial kiosks. Initially, the kiosks will let E-Trade banking customers do simple transactions such as making deposits. Eventually, the machines will let customers access their brokerage accounts and even make trades. The kiosks will give E-Trade a way to cross-market its various financial services and a physical presence to help in its competition with leading online broker Charles Schwab.
7 1986 7380 Travelers can consult the telephone-book-size version of airline schedules, the pocket version, or the electronic version.

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