Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Offer current products to current customers in non-traditional purchase locations

Allow purchase of products from home or office

No. Year SIC Note
1 1990 5600 Upscale clothiers are sending salesmen to offices, homes to make house calls. They make three visits, one to pick out fabric and get measured, one to fit the suit, and one to deliver it and receive final payment. The process takes about 3 weeks.
2 2003 5943 The new CEO of Staples has the goal of doubling its sales to $20 billion in the next 5 years. He wants to do that by delivering office supplies directly to businesses. He also wants to expand into Europe and sell services like copying and UPS shipping.

<< Return to Use Steps